Step Inside Wow!home, the Inaugural Designer Showcase From London’s Design Centre

Designer present homes sprout up usually in the US–from New York to Palm Seaside to Dallas (and infrequently in digital kind, like The Iconic House from AD and the Black Inside Designers Community). But London, regardless of its profile as a showroom-packed, international design capital, has lengthy suffered from a scarcity of those ephemeral, collaboratively-made residences.

That modifications at present with the disclosing of Wow!home. On view by way of July 1, the showcase at Design Centre, Chelsea Harbour, is a 17-room marvel weaving collectively the work of British luminaries resembling Colefax and Fowler, Equipment Kemp, and Rita Konig.

Like most of the imaginative trade pursuits which have manifested over the past a number of years, Wow!home was born in a spurt of lockdown-induced creativity. After inspiring visits to the Kips Bay Decorator Present Home, in New York, Claire German, CEO of Design Centre, Chelsea Harbour, thought it was lastly time to introduce the mannequin to London. Open to the general public, with proceeds from each ticket offered donated to homeless youth group Centrepoint, Wow!home will unfold in Design Avenue, the Design Middle’s four-story atrium. “It is massive and full of sunshine,” German tells AD PRO, and “all of the designers are working with comparable areas so it feels quite egalitarian—nobody is caught with a cabinet.”

The designers united for this venture—established and rising alike—mirror German’s personal “want record,” as she places it, developed in tandem with the occasion’s steering committee and sponsors, together with Colefax and Fowler, de Le Cuona, GP & J Baker, Home of Rohl, Julian Chichester, Martin Moore, Morris & Co., Pierre Frey, Schumacher, and Tissus d’Hélène.

With every designer imbuing their respective room with a definite model, guests discover themselves amid a traditional English parlor setting one minute, and a romantic Nineteen Sixties-style condo the following. Past the ethereal facade of geometric mandala circles 3D-printed with bioplastic (courtesy of parametric structure specialists Mamou-Mani), friends enter the Shalini Misra–designed lobby that illuminates the likes of a recycled plastic chandelier and a eating desk crafted from lilac marble and patinated bronze.

Entrance lobby by Shalini Misra.

Photograph: James MacDonald

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